| February Learning Session Join Mighty Peace Tourist Association and Don Wilson of Travel Alberta at the Sawridge Inn in Peace River on February 1, 2012 for a full day learning session. This FREE session will be located in the River Room. Please RSVP to Mighty Peace Tourist Association prior to January 23 as we will need to inform the Sawridge Inn of our number of guests for lunch. Schedule 9:30 a.m. Registration 10:00 - 10:15 Overview of Mighty Peace Tourist Association ( MPTA ) 2012 marketing plan 10:15 – 11:00 Partnering and Packaging 11:00 – 12:00 How to apply for cooperative marketing funding from Travel Alberta Introduction to the new Alberta Tourism Information System (ATIS) 12:00 to 12:30 Lunch – full buffet lunch provided by Travel Alberta 12:45 to 1:30 Marketing with Social Medias ( Facebook, blogging, Youtube, Twitter) 1:30 to 3:30 Register your business / organization / events on ATIS Create a Facebook page, Youtube Channel, Twitter Account Ask the experts and networking |
| Highlights As of April 1, 2012, Travel Alberta will make available $800,000 to tourism partners in northern Alberta. Partners can access this money by completing a Cooperative Marketing Funding application. If your business, event or non profit organization has a small marketing budget, you can easily double, or even tripple your marketing budget by leveraging your dollars with funding from Travel Alberta. It’s all about building marketing partnerships. Don Wilson of Travel Alberta will explain why partnering works and how to chose partners that will compliment your tourism experience. |
| No money for marketing? Mighty Peace Tourist Association and Travel Alberta offer no cost advertising on their websites, which are visited by hundreds of thousands of tourists each year. It is as simple as creating a package to display on Travelalberta.com and Mightypeace.com.All tourism businesses, organizations and events should create an account on the new Alberta Tourism Information System (ATIS). Why create and account? Adding your business listing and travel offers means you’ll have up to 375,000 people per month viewing your information – and it’s free! |
| Facebook – king of the social medias. It is easy to create a Facebook page for your business or event, but what do you do with it after that. Learn how to make the most of your social media efforts and attract new customers with minimal effort. |
| In April, 2012, Mighty Peace Tourist Association will launch a $15,000 marketing campaign aimed at residents of the Peace Country, RV markets and historical/outdoor enthusiats. Using a mix of electronic advertising, print ads, posters, trade shows, enewsleters and social medias, MPTA will promote our fabulous campgrounds, rodeos, music festivals, historical attractions and outdoor experiences. MPTA will give away a grand prize of a week long getaway in the Peace Country valued at $3000, a prize we will certainly leverage with Travel Alberta funding. All of our members will be invited to participate in this campaign, while all of our “Professional members” will be included in the Facebook portion of our campaign as part of your membership campaign. Learn how you can participate in the entire campaign at little or no cost.ALL WORKSHOP PARTICIPANTS WILL BE ENTERED TO WIN A FREE $250 PROFESSIONAL 2013 MEMBERSHIP WITH MIGHTY PEACE TOURIST ASSOCIATION! |
