MPTA Member Training & Workshops

9AM-Noon

Tried, Tested & True vs. Trendsetting Techniques
Instructor: Trevor Tessier - Strong Coffee Marketing
Participants will gain a balanced understanding of both traditional and contemporary marketing methods, learning how to effectively integrate them into their campaigns. Blending the reliability of methods (email marketing, search optimization, etc), with the innovation of modern trends (generative AI, personalization and retargeted advertising, etc) to create impactful and dynamic marketing campaigns.

Maximizing Your Content Creation Through Repackaging and Repurposing
Instructor: Brian Siddle - Strong Coffee Marketing
Content is the gasoline of the marketing engine. Unfortunately, many business owners struggle to create enough quality content to execute their marketing strategy properly. This presentation will guide participants through creating a proven content creation, repurposing, and distribution workflow. We will also look at some of the most effective content creation tools on the market.

Noon-1PM

1PM-4PM

Social Media and Online Marketing Tools, Tips, and Thoughts
Instructor: Brian Siddle - Strong Coffee Marketing
3 marketing tips, 3 marketing tools to consider, and 3 things to think about moving forward. Topics covered include maximizing marketing budgets, creating an effective marketing mix, and the role AI will play in the future. We will also look at emerging tools and trends that could impact marketing strategies in the future.

Creating a Compelling Visual Experience
Instructor: Trevor Tessier - Strong Coffee Marketing
Ensure that your digital efforts get noticed! Create a visually appealing online experience for your audiences and catch their attention.

• Using compelling images
• Design and the AIDA model for websites, ads and social media
• Importance of testing and analytics
• Canva marketing and brand kit
• Image alignment with your DMO