MPTA Member Training & Workshops

Explore our upcoming training opportunities to enhance your skills and contribute to the sustainable growth of our tourism industry. Join us in learning and elevating the Mighty Peace region.

Upcoming Opportunities

Increasing your online footprint

November 3, 2023

Understanding your online footprint goes beyond your website and is a very important part of being found online. In this session we will explore the benefits of increasing your reach online, learn about free monitoring and brand management tools available, and how to fit this all into your marketing, communications and content strategies.

Location: Town of Peace River
Venue: To be determined. Details will be added to this page soon and emailed to registrants.
Time: 9AM-Noon

SESSION TOPICS

  • Local search services, their significance and uses
  • Brand and content monitoring tools
  • Content and marketing opportunities through 3rd party website and services
  • Online search
  • How to work with your DMO to increase your visibility online
  • Creating visually appealing profiles accounts
  • Online Advertising
  • Purchase experiences online
  • Packages and offers

REGISTRATION

Profit-Ready Tourism: Build a Financial Model in 60 Minutes

Walk away with a ready-to-use financial model built for your tourism business.

Date & Time: Wednesday, September 24, 12:00–1:00 PM (doors open 11:45)
Location: Community Futures Peace Country, Peace River
Capacity: Limited to 20 in-person participants. Register early to save your spot.

Overview
 Join Sunstone Strategic for a hands-on session where you’ll build a financial model to plan revenue, manage costs, and set confident prices. You’ll leave with a template designed for tourism operators and the know-how to adapt it to your business.

You’ll learn how to:

  • Forecast revenue using your bookings and occupancy
  • Calculate your break-even and set realistic targets
  • Pick a pricing strategy that works with your capacity and seasonality
  • Track the critical numbers that really matter

Included: Lunch, worksheet/template, and follow-up resources.
 Who can attend: Open to all tourism operators in the region; non-members welcome.

Partners & acknowledgements: Delivered by Sunstone Strategic through the Wayfinder Program, in partnership with Mighty Peace Tourism, Northern Sunrise County, and Community Futures Peace Country.

Register:

AM Session Options

9AM-Noon

Tried, Tested & True vs. Trendsetting Techniques
Instructor: Trevor Tessier - Strong Coffee Marketing
Participants will gain a balanced understanding of both traditional and contemporary marketing methods, learning how to effectively integrate them into their campaigns. Blending the reliability of methods (email marketing, search optimization, etc), with the innovation of modern trends (generative AI, personalization and retargeted advertising, etc) to create impactful and dynamic marketing campaigns.

Maximizing Your Content Creation Through Repackaging and Repurposing
Instructor: Brian Siddle - Strong Coffee Marketing
Content is the gasoline of the marketing engine. Unfortunately, many business owners struggle to create enough quality content to execute their marketing strategy properly. This presentation will guide participants through creating a proven content creation, repurposing, and distribution workflow. We will also look at some of the most effective content creation tools on the market.

Bring Your Lunch and Learn Open Marketing Discussion

Noon-1PM

PM Session Options

1PM-4PM

Social Media and Online Marketing Tools, Tips, and Thoughts
Instructor: Brian Siddle - Strong Coffee Marketing
3 marketing tips, 3 marketing tools to consider, and 3 things to think about moving forward. Topics covered include maximizing marketing budgets, creating an effective marketing mix, and the role AI will play in the future. We will also look at emerging tools and trends that could impact marketing strategies in the future.

Creating a Compelling Visual Experience
Instructor: Trevor Tessier - Strong Coffee Marketing
Ensure that your digital efforts get noticed! Create a visually appealing online experience for your audiences and catch their attention.

  • Using compelling images
  • Design and the AIDA model for websites, ads and social media
  • Importance of testing and analytics
  • Canva marketing and brand kit
  • Image alignment with your DMO
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